Copywriting and brand work
Copywriting and brand portfolio
I’m an experienced copywriter and brand storyteller, currently employed at a SaaS company for healthcare organizations, payers, and life sciences. My areas of expertise include distilling complicated, intricate ideas into streamlined stories for lay readers and industry professionals. I love to craft narratives that inspire action. Let’s work together to broadcast your ideas!
engaging emails
At Arcadia, I drive our monthly email series, Data Bytes. I curate monthly topics that are relevant to our readers, from automation and machine learning to the ins and outs of running a care management program. Then, I build this content with native links, resources, and content round-ups supported by research and timely news pegs.
native content & features
My favorite copywriting projects involve translating high-level concepts into legible, engaging prose. On Arcadia’s site, I write articles on a range of healthcare topics, meeting with experts in data and medicine to generate content that’s useful and actionable for our audience. Here, I explain how healthcare organizations can drive better performance through insights directly in their EHR.
EARNED MEDIA & EXECUTIVE PERSPECTIVES
In this article for Med City News, a leading industry publication, I helped craft a first-person op-ed for Arcadia VP of Product Marketing Brendan Smith-Elion. Here, we advocate for nuanced and responsible use of AI in the healthcare setting.
Strategy guides
As Arcadia explores cutting-edge technology, we’re taking our customers along on the journey. Here, I help our users and potential leads understand the common hurdles they’ll face as they explore AI integration, then lead them to accessible solutions and tools for streamlining the process.
Landing pages and event support
I create dynamic landing pages for events, campaigns, and initiatives with a proven record of engagement. I leverage this copy to provide essential details, facilitate demos and meetings, and drive sales.
