Copywriting and brand work
Copywriting and brand portfolio
I’m an experienced copywriter and brand storyteller, currently employed at a SaaS company for healthcare organizations, payers, and life sciences. My areas of expertise include distilling complicated, intricate ideas into streamlined stories for lay readers and industry professionals. I love to craft narratives that inspire action. Let’s work together to broadcast your ideas!
engaging emails
At Arcadia, I drive our monthly email series, Data Bytes. I curate monthly topics that are relevant to our readers, from automation and machine learning to the ins and outs of running a care management program. Then, I build this content with native links, resources, and content round-ups supported by research and timely news pegs.
native content & features
My favorite copywriting projects involve translating high-level concepts into legible, engaging prose. On Arcadia’s site, I write articles on a range of healthcare topics, meeting with experts in data and medicine to generate content that’s useful and actionable for our audience. Here, I explain how healthcare organizations can drive better performance through insights directly in their EHR.
EARNED MEDIA & EXECUTIVE PERSPECTIVES
In this article for Med City News, a leading industry publication, I helped craft a first-person op-ed for Arcadia VP of Product Marketing Brendan Smith-Elion. Here, we advocate for nuanced and responsible use of AI in the healthcare setting.
Strategy guides
As Arcadia explores cutting-edge technology, we’re taking our customers along on the journey. Here, I help our users and potential leads understand the common hurdles they’ll face as they explore AI integration, then lead them to accessible solutions and tools for streamlining the process.
