Copywriting and brand portfolio

A sample of my copywriting and brand-centered work.

Earned media & executive voice

In this article for HIT Consultant (a specialty publication for healthcare IT), I helped craft a first-person op-ed for Arcadia CMO Dr. Kate Behan. Here, we advocate for the ways technology can shape an effective vaccination campaign and drive adherence.

engaging emails

At Arcadia, I drive our monthly email series, Data Bytes. I curate monthly topics that are relevant to our readers, from automation and machine learning to the ins and outs of running a care management program. Then, I build this content with native links, resources, and content round-ups supported by research and timely news pegs.

native content & features

My favorite copywriting projects involve translating high-level concepts into legible, engaging prose. On Arcadia’s site, I write articles on a range of healthcare topics, meeting with experts in data and medicine to generate content that’s useful and actionable for our audience. Here, I explain how healthcare organizations can drive better performance through insights directly in their EHR.